Remember when everyone talked about “the fold”? As in, “We need to keep the important information above the fold.” And, “Visitors won’t see if it’s below the fold.” I’ve even had clients insist on having me design their entire site to show above the fold due to this paranoia. Well, at some point when I…
Or more accurately: What do you want your website to get your visitors to do? I read this article today – You Design It, They Do It. It reminded me that you really need to define what you want your visitors to do before you even start to design. Do you want them to call…
Release the Kraken. Click it. I’ll wait. . .. … This is an EXCELLENT example of a great marketing package. The product packaging is amazing – it alone makes me want to buy this product. But they follow the thread throughout all their materials – video, website, tie-in products. We do the same when a…
I think I was born with a ridiculous amount of passion, and it either scares or bores a person to death depending on the topic and the person. I get a thing in my head and it consumes every fiber of my being. It takes over my brain, my mouth and my body. Conversations about…
Lately I have heard the word “clean” a great deal in design meetings. Other repeat offenders are “modern” and “make it pop”. Unfortunately, these terms can mean different things to different people. Just like bringing a photo with you to the salon to help illustrate what you mean by “reddish blonde highlights”, it is a…
Line 25 had a showcase of Solid Color Background in Web Design the other day & it made me realize that I don’t think I have ever done a design where the content color & the background color were the same. It adds a very stripped down feel to a site and makes the content…
I struggle with balance, I would bet, more than most. I tend to fixate on the bright and shiny object of the moment, until I am dragged away kicking and screaming by other priorities. I don’t think it’s entirely a bad thing. It is a hallmark of my Type A, passionate personality. Without that, I…
In my pursuit of learning all I can about the practical use of Google+, I recently started following the work of Chris Brogan. I am a huge fan now. I started reading his Google+ book yesterday and I can’t wait to read Trust Agents. A couple of weeks ago, I was skimming through one of…
Yesterday, I met with a client, an interior design firm, who has been finding it difficult to engage their customers using the traditional business page provided by Facebook. One problem is that while their customers may be using Facebook regularly, most are not sophisticated users. The firm invited customers to like their page via e-mail,…
I have wrestled with the decision of whether to separate my passions into different websites. Web Marketing is my business so naturally most of my blogging and interaction will be about that, however I am also passionate about triathlon and food. I have decided to keep these topics in the same website for now. One…
