Sometimes timely trumps perfection when it comes to your social media and blog posts.
The value of quick & dirty and content and social media
December 13, 2012 |No Comments
Blog
Consider all of your audiences when developing website content
December 7, 2012 |No Comments
In this week’s Search & Social Weekly, I talk about the importance of considering all of your audiences when planning your website content. This goes a long way to not only provide high quality, useful content, but content that is ripe for the picking for SEO and long tail keyword rankings.
How do your website content, SEO, Social Media and other websites work together for your web marketing strategy
November 30, 2012 |No Comments
Local Search Factors for Naples Businesses
November 19, 2012 |No Comments
I just stumbled across an amazingly thorough resource on Local Search Ranking Factors. Google Places has become a game changer for the local SERPs (search engine results pages). Over the past several years Google has started mixing in local “place” results with organic results. Local businesses need to pay close attention to ranking factors for…
Pinterest for Your Business
November 18, 2012 |No Comments
Pinterest officially announced that it has launched Pinterest for Business. Many businesses have already been using Pinterest for promoting their wares using a personal profile. Now you can create a business profile, upload your logo and verify your domain name. The key difference right now between a personal and business account is the Terms of…
Google Link Disavow Tool
October 31, 2012 |No Comments
Years ago SEO professionals and webmasters everywhere were making it a practice to get as many backlinks to their sites as possible. There wasn’t much thought put into the quality of the link or the content on the page where the link would be placed. As search engines continued to get more sophisticated in their…
Beyond the Fold
May 15, 2012 |No Comments
Remember when everyone talked about “the fold”? As in, “We need to keep the important information above the fold.” And, “Visitors won’t see if it’s below the fold.” I’ve even had clients insist on having me design their entire site to show above the fold due to this paranoia. Well, at some point when I…
What Do You Want Your Website to Do?
May 4, 2012 |No Comments
Or more accurately: What do you want your website to get your visitors to do? I read this article today – You Design It, They Do It. It reminded me that you really need to define what you want your visitors to do before you even start to design. Do you want them to call…
Make an Impact With Your Marketing Materials
April 19, 2012 |No Comments
Release the Kraken. Click it. I’ll wait. . .. … This is an EXCELLENT example of a great marketing package. The product packaging is amazing – it alone makes me want to buy this product. But they follow the thread throughout all their materials – video, website, tie-in products. We do the same when a…
Stuff I learned the hard way: Passion will only take your ideas so far. Why you need others.
March 7, 2012 |No Comments
I think I was born with a ridiculous amount of passion, and it either scares or bores a person to death depending on the topic and the person. I get a thing in my head and it consumes every fiber of my being. It takes over my brain, my mouth and my body. Conversations about…