I have a client that I am working on search engine optimization for their website. They will not participate in any way, shape or form. They just want me to "do some stuff" and get them number one. So I am left writing some content (on a topic which I am not an expert), posting some stuff on their blog and trying to get some decent links into the site. I've done pretty well with this, but now they are asking me if I can do more on the social networking sites to promote them. Here is where I stand on that. For their project I have used social networking sites for the purpose of getting links where I know the no-follow tag is not being used. My mission there was not to promote them, but to get a link, plain and simple. If they truly want to use social media to promote themselves, I have tried to explain, it is not sufficient for me to hop on and "post some stuff" every once in a while. Social Networking is about relationships, not about posting and running. I feel like anything I'd post for them would be superficial anyway, which is fine if all you care about is getting a link, but not fine if you want to interact with real people. You can't fake it!Labels: Search Engine Optimization, SEO, Social Media
